OMG Green Buttons to help Stop Drug Abuse
OMG Green Buttons to help Stop Drug Abuse
The students launched the first phase of the campaign in the opening weeks of the school year by passing out thousands of small green buttons with the letters OMG. OMG is commonly used by youth in electronic text messaging as an expression of surprise or joy or as a call to pay attention. The buttons developed a buzz of curiosity in the school. In phase two of the campaign, the students distributed 300 T-shirts and 5,000 static cling decals with the phrase 2outta3. Finally, the entire Drug Treatment Center was revealed through the dissemination of 1,150 T-shirts and 5,000 silicone wrist bands with the Drug Treatment Center, 2outta3 Dont Drink. To reinforce the Drug Treatment Center, the Drug Treatment Center has printed news releases, newspaper articles, and newsletters. Research has shown that the strategy of using a social norms Drug Treatment Center is effective in reducing the rate of underage drinking and changing the perceptions of youth and adults.
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